01
Market Development
Identify growth opportunities, enter new markets, strengthen customer relationships, and increase market penetration.
Services
How We Help
Practical insight, trusted relationships, and proven business expertise, applied where they move the needle.
02
Procurement & Purchasing
Evaluate purchasing strategies, supplier relationships, and opportunities to improve costs and operational efficiencies.
03
Contract Negotiation
Leverage executive-level experience to negotiate stronger agreements, reduce risk, and improve outcomes.
04
Due Diligence
Assess companies, products, partnerships, acquisitions, and strategic opportunities through an experienced multifamily lens.
05
Leadership & Sales Development
Develop high-performing teams through leadership coaching, sales training, and organizational development.
06
Industry Strategy
Navigate the multifamily industry, associations, market dynamics, and emerging opportunities with confidence.
07
Trade Show Strategy
Maximize investment before, during, and after industry events through strategic planning, execution, and follow-through.
Let’s start a conversation.
Schedule a ConversationClients
Who We Serve
Trade Show Strategy
Trade Show Success: Before. During. After.
Most organizations invest heavily in trade shows but fail to maximize their return.
Multifamily Catalyst Group provides a complete trade show strategy designed to turn event participation into measurable business results.
1
Before
- Target account planning
- Meeting strategy
- Booth and equipment planning
- Messaging development
2
During
- Customer engagement
- Lead generation
- Competitive intelligence
- Message execution
3
After
- Lead follow-up
- Opportunity qualification
- Sales conversion strategies
- ROI analysis
Because success is determined long before the show starts and long after it ends.
About
About Michelle Childers
Multifamily Catalyst Group was founded on a simple belief:
Experience Matters.
After more than 30 years in the multifamily industry and over 15 years in executive leadership, Michelle Childers brings strategic insight, practical experience, and trusted industry relationships to every client engagement.
Rather than delivering generic consulting recommendations, Michelle works alongside clients as a strategic advisor, helping organizations evaluate opportunities, overcome challenges, and execute growth strategies with confidence.
The result is practical guidance, informed decisions, and measurable business impact.
Let’s Discuss Your Next Opportunity
Whether you’re entering a new market, evaluating a partnership, improving procurement performance, strengthening your sales organization, or navigating a strategic business decision, let’s start a conversation.
Your next opportunity may be closer than you think.